November 16, 2016
BUSINESS PROFILE: Kupkakery Bakery

This is the first in a series of local business profiles in the Town of Rocky Mount, Virginia.  For more information or to have your business featured in a future profile, please contact Josh Gibson at 540-483-0907 or

Kupkakery Bakery, located at 140 Franklin Street in Downtown Rocky Mount, Virginia, is a locally-owned specialty bakery.  Kupkakery specializes in artisan and gourmet kupkakes, cakes, wedding displays and more. They also provide catering for local businesses and special events.  Since opening officially in May of 2010, owner Desiree Smith has expanded the bakery business and its offerings and moved into the current location in Rocky Mount’s historic downtown in 2013.  The Kupkakery and its staff can be seen regularly around town providing tasty goodness to many events, including at the Harvester Performance Center, where music fans are able to enjoy concerts while enjoying creation from Kupkakery’s kiosk right inside the Harvester. 


All of  Kupkakery’s sweet treats are made fresh daily from quality ingredients, including over 40 kupkake flavors, muffins, sticky buns, cinnamon rolls, cheesekakes, pies and much more.

However, Kupkakery specializes in both sweet AND savory.  If you're looking for a place to sit down and have a great gourmet sandwich, a delicious wrap or a fresh made salad, then you should give Kupkakery Bakery & Kafe' a try.  The menu has expanded to include sandwiches, wraps, hot dogs, salads and a variety of hearty soups and sides, which are available for both dine-in or carry out.  They also offer delivery to businesses within the Town of Rocky Mount with a minimum order. 



We chatted with Kupkakery to learn more about their special brand up kupkakes and other goodies.

Tell us about your business in a few sentences.

We are a Christian-based, family-owned company that provides sweetness to any event. We have delicious kupkakes, kakes and a wide variety of other sweets for birthdays, weddings and any other special event. We are also a Kafé with a delicious variety of sandwiches made fresh daily.  I, Desiree Smith am the President of Kupkakery and my father David Smith is the Vice President.

How long have you been in business in Rocky Mount?

Kupkakery was born in Rocky Mount! I started this kake and kupkake business as a hobby making kakes for family and friends. Kupkakery was officially formed in May 2010.

What is the specific product or service you are famous for?

We are famous for our delicious gourmet kupkakes and beautiful wedding displays. We are rapidly gaining popularity on the wedding scene and enjoy being a part of so many people's special day.


Rocky Mount is a small community and we know that being invested locally matters.  Can you tell us something that sums up your company's philosophy?

Being a small business owner, I know how hard it can be. That's why Kupkakery gets as many products as possible from other local small businesses. We also value our community that we are blessed to be a part of, therefore we support our community by giving numerous donations and participate in as many fundraisers as possible. Would love this Town and we love our County!

What makes you the most proud of your business?

I am very proud of our amazing staff! Everyone that is employed at Kupkakery is family. We all work together very well and complement each other's gifts and personalities. 

Do you have a favorite quote saying or Mantra related to your business?

"She believed she could, so she did"

Who is your favorite Rocky Mount business and why? (not your own)

 This is a tough question! We value so many of the local businesses here in Rocky Mount. But, we'll take this opportunity to give a shout out to the Harvester Performance Center. The HPC is genuinely here to support our community and other businesses in Rocky Mount. They are such a huge asset to our town. Sheila Silverstein (the Harvester Assistant GM) is a real GEM and such a great advocate for the growth of small businesses in our town.

What is your favorite thing about doing business in town?

We love how Rocky Mount is like family! It's got that "small-town" support and feeling!

Who is your dream celebrity endorsement for your business? Why?

Joanna Gaines! She loves her sweets! But we love who she is and what she and her family stand for.



Please take the time to visit the Kupkakery website at or more information on products, prices and services, or visit their storefront at 140 Franklin Street.  You can browse the website for ideas and inspiration, or work with them to help bring your own ideas to life. 





 This is the first in a series of local business profiles in the Town of Rocky Mount, Virginia.  For more information or to have your business featured in a future profile, please contact Josh Gibson at 540-483-0907 or