February 9, 2021
Harvester Performance Center partners with Midwood Entertainment


For more information, contact:

Beth Simms, Economic Development Director




February 9, 2021

Harvester Performance Center partners with Midwood Entertainment

ROCKY MOUNT, Virginia — The Harvester Performance Center will work with Midwood Entertainment for talent buying and venue management, Rocky Mount officials announced today. 

Midwood’s veteran promoter and talent buyer, Micah Davidson, will begin working closely with the Harvester immediately on event coordination, show scheduling, and promotion. 

Davidson, a Roanoke native, stepped in after the departure of the Harvester’s general manager, Gary Jackson, who retired February 5.

“The Harvester has become one of the premier venues in the Southeast,” Davidson said. “What the Town itself and Harvester staff have built together has become a gem for Rocky Mount and the greater Roanoke area. This is an amazing chance to produce shows just outside of my hometown.” 

Davidson has been in the music industry for more than 15 years. He’s worked as an agent for such performers as Tab Benoit, George Porter Jr., Roomful of Blues and Tim Reynolds and has worked with several large festivals, including the North Carolina Brewers & Music Festival.

Davidson founded Midwood Entertainment in 2015 and as president and head of the Talent Buying/Event Coordination team, has overseen the growth of its portfolio to nearly 30 artists, three performance centers, and more than 30 festivals and concert series, including the Bristol Rhythm & Roots Reunion.

“Micah brings the experience and dedication to local performance centers that we’re looking for in a Harvester partnership. He’s as enthusiastic as we are about continuing the success of the Harvester, and his local ties give him the background to understand our fans and the importance of the Harvester to Rocky Mount’s identity as a cultural destination,” said Beth Simms, Rocky Mount’s Economic Development Director.

Davidson acknowledges the challenges faced by the Harvester and performance centers worldwide, many of which have been shuttered for the better part of a year. 

“COVID is still very much something that’s affecting the music industry,” Davidson said. “Right now, my big focus is getting the venue back open and shows back in Rocky Mount as soon as safety and state health restrictions allow. That will take the whole team to get that going.”